Digital Officer
Turning knowledge into wisdom.
“Knowledge is not the same as wisdom. Knowledge is knowing, Wisdom is doing.”
... and this is what my projects are all about - the right mixture of knowledge (theory) and wisdom (practice).
Consulting – short term, quick effect, tactical activations
No matter if you are launching a new product or you are activating a well-established brand. It doesn’t matter if you are a start-up, small business or you are managing one of the brands in the corporate portfolio. The rules of the communication and marketing game have changed and so have the needs and behaviors of your clients. Both B2B and B2C campaigns have to include the growing impact of the digital media and their influence on reaching and interacting with your customers.
I have done the consulting job on a very wide range of clients, who wanted to get more out of their brand activation. Some of the projects include: digital strategy for the next 18 months (B2C and B2B market), launching of a new mobile app, social strategy for the leading brands on the market, Euro 2012 digital activation, utilizing the power of video with the 12 months strategy and integrating digital together with ATL communication.
Majority of topics and challenges include:
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Digital and integrated project development
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On-line brand activation and presence
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Agency briefing and review
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Agency evaluation and on-line brand performance
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Pitch consulting & strategic support
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Branding
Get in touch if you find any of these interesting for you at this time
Trainings, workshops and public speaking – long term, strategic
Changes in marketing and commutation are happening now very rapidly and the pace will increase in the forthcoming years. Working your daily routine it is extremely hard to keep up with all the latest news and possibilities that digital offers. It is even harder to step back, take a look and decide on the strategic directions and adjustments every organization has to take to fully utilize the power of new media.
Once again – no matter if you are marketing your brands or you are running an agency. All the marketing and communication people have got to regularly update their knowledge and improve their skills. Otherwise in a time shorted than you might think you will get out of the relationship with key clients and therefore out the business. It is as simple as that.
My job is to deliver to you and key people in your organization the relevant digital expertise, that can be applied right away to the marketing process. Keeping in mind that time is the most valuable resource training and workshop sessions are always tailor made, fitting your specific needs and delivering highest effectiveness of meetings. I have trained a wide range of clients: big brands, media, start-ups, best known ATL, digital and performance agencies in Poland, media houses and consulting firms – so this gives me a lot of perspective for your business as well.
Most common training and workshop topics include:
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Integrated communication & marketing
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Digital business development
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Marketing, HR, CRM, Education, Commerce, Communication
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Major digital trends and strategies
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Search, Social, Mobile, E-Comm, Mobile
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Consumer & content approach
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ZMOT, POEM and R.A.C.E frameworks
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KPI measurement
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In-house digital capabilities
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Digital project development
Clients: ATL & digital agencies, FMCG, OTC, mobile, energy, retail, media, coaching
If you are interested and want to get more out of the digital in your organization take a look at the trainings and workshops overview
Digital Officer consulting and training - English version
Full service cooperation– consulting & training, digital brand presence
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Digital business development
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In-house and outsource capabilities
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Resources required to set up, run and evaluate digital business unit
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Recruitment support with candidtes profile evaluation (Persolog)
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Brand and portfolio integrated strategies
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Team training and consulting
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Agency briefing and review
References upon request
Personal branding
http://www.TopPersonalBranding.com
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Brand Identity
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Archetypes
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Public speaking and perfonal content content creation
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In-house and outsource capabilities
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PR support, media relations and brand monitoring (traditional & digital media)
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Cooperation with key international partners: Google, YouTube, Facebook
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Digital products
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Event & promotion management
Clients: Mateusz Grzesiak
Further references upon request
Top management digital coaching
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Exclusive on-site or of off-site coaching and consulting program
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Flexible hours and tailored made program for each project
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Wide range of specialist supporting project data and development
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Full scope of digital influence on business management: marketing, sales, purchasing, HR and production
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B2C and B2B companies
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Personal branding and coaching
References upon request