Digital Officer
Basics - keeping things simple.
"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."
Antoine de Saint-Exupery
Most of the marketing content published and produced nowadays is useless. I hope you have noticed that too. The articles titled 5 steps to plan your digital presence, 4 ways to improve your social media strategy, 6 simple SEM tactics etc. are complete waste of time as they don’t bring any value or new thinking. Being fed up with them and wanting to deliver only the best in class content I’ve prepared this list. Have a look & enjoy it all.
Top consulting topics overview
Here is an overview of the top consulting areas that I have worked on with my clients. Note that this is a top-level document and we always go deep into these topics and explore oher areas too.
Trainings & workshops
POEM – a great look at the POEM structure putting some strategic thoughts on how touch points should be aligned depending on the product and market situation
Integrated communication
W+K – a waking up call for all those “engaged” and “social” marketers. Read – it is really worth it!
Coca-Cola 2020 – interesting perspective from the world’s most recognized brand. Great insights for all the marketing and agency people.
Understanding digital
The ultimate guide to explain Digital (to your colleagues)
and to your boss
Key trends driven by consumers and influencing consumers behavior
ZMOT – a must for all brands to have that as the strategic pillar as search is the gateway to you brand whether you like it or not.
Likes, views, shares – all that is great, but useless unless drives sales. Look at the social disabilities and how can your brand use social platforms to solve them for the people. If you do so and link it with your business – you are doing the social thing right.
McKinsey – new look at the consumers decision journey. Link that with ZMOT and you should have solid understanding of what is going on in the world right now.
Starbucks – shows a different perspective, but still delivers the best in class social performance.
Prestenations for you to take a look at
Żywiec - Meskie Granie case study, integrating key trends in consumer behaviour: campaigns' social gene, search, video and social. (Polish version)
Sample strategy using the Forrester mobile approach.