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Piotr Grządziel - Digital Officer

Interests
  • Sports

  • Tai-Chi

  • Personal development

  • Travel

  • Music

Skills

  • Too many great things to fit them all here.

Professional info

Digital & integrated marketing consultant

Work experience

Digital Officer - Independent Consultant
2011 - present
  • Consulting

  • Training

  • Workshops

  • Brand activations

  • Digitial, social, mobile & e-comm strategies

  • Full service digital cooperation

  • Media / creative agency pitch & review

  • Personal branding

  • Top management digital coaching

Clients portfolio

Interactive Media Manager - Grupa Zywiec Polska (Heineken)
2010 - 2011

2010 - present

2010 - present

Setup and development of in-house digital media department 

Planning and execution of brands digital strategy (whole portfolio including Zywiec, Heineken, Warka & Desperados) 

Social media activities 

Content management 

New & mobile media 

Websites development 

KPI & metrics setup 

Media house evaluation 

Creative agency pitch 

Digital trainings for brand managers 

 

Digital marketing seminars for: 

- Heineken CEE European Summit, Dubrovnik (April 2011) 

- Heineken CEE Media Committee, Vienna (September 2010) 

 

Conferences: 

- Social-Mobile, Warszawa (June 2011) 

- III Integrated Marketing Forum, Warszawa (March 2011) 

 

IAB Mixx-Awards 2011 

- Grupa Zywiec - Digital Advertiser of the Year 

- Zywiec Meskie Granie - Best Cross-Media Campaign 

- Zywiec - Best Brand Website

Senior Media Manager - Starcom MediaVest Group
2008- 2010

Coca-Cola Poland Services 

Cappy, Kropla Beskidu, Nestea, Powerade, Burn, 

• TV planning and coordination for all Coca-Cola brands 

• Annual media strategies for all non-carbonated Coca-Cola brands 

• Integrated communication planning & buying (TV, radio, outdoor, magazines, ambient media, internet) 

• Cross-media & target audience analysis (inflation, usage, costs, reach) 

• Dedicated campaign/media impact research for selected activities 

• Branded content & sponsoring (TV, radio, internet, print) 

• Introduction of non-standard on-line activities: user generated content, CPA campaigns, cross media competitions, SEM, exclusive portal cooperation 

• 2006-2008 planning and implementation of launch campaigns for: Cappy, Burn, Nestea Vitao 

 

• Media Trends 2009 - TV award for Cappy Leomon&Nada launch campaign 

• Media Trends 2009 - honorable mention for NRUB => BURN on-line campaign 

• Effie 2008 – honorable mention for Burn “Upload Yr Night Face” campaign 

• Media Trends 2008 – print award for Burn “Upload Yr Night Face” campaign 

• Effie 2007 – silver award for Burn re-launch campaign 

• Media Trends 2007 – honorable mention for Burn re-launch campaign 

 

Kraft Foods Polska 

Jacobs, Milka, 3Bit 

• Campaigns planning & buying (TV, radio, outdoor, magazines, ambient media) 

• Cross-media analysis (inflation, usage, costs, reach)

Education

Social communication & journalism - Poznan

2002 - 2008

Finance and investment, public relations - Katowice

​1996 - 2002

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