Digital Officer
Piotr Grządziel - Digital Officer
Interests
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Sports
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Tai-Chi
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Personal development
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Travel
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Music
Skills
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Too many great things to fit them all here.
Professional info
Digital & integrated marketing consultant
Work experience
Digital Officer - Independent Consultant
2011 - present
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Consulting
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Training
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Workshops
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Brand activations
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Digitial, social, mobile & e-comm strategies
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Full service digital cooperation
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Media / creative agency pitch & review
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Personal branding
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Top management digital coaching
Interactive Media Manager - Grupa Zywiec Polska (Heineken)
2010 - 2011
2010 - present
2010 - present
Setup and development of in-house digital media department
Planning and execution of brands digital strategy (whole portfolio including Zywiec, Heineken, Warka & Desperados)
Social media activities
Content management
New & mobile media
Websites development
KPI & metrics setup
Media house evaluation
Creative agency pitch
Digital trainings for brand managers
Digital marketing seminars for:
- Heineken CEE European Summit, Dubrovnik (April 2011)
- Heineken CEE Media Committee, Vienna (September 2010)
Conferences:
- Social-Mobile, Warszawa (June 2011)
- III Integrated Marketing Forum, Warszawa (March 2011)
IAB Mixx-Awards 2011
- Grupa Zywiec - Digital Advertiser of the Year
- Zywiec Meskie Granie - Best Cross-Media Campaign
- Zywiec - Best Brand Website
Senior Media Manager - Starcom MediaVest Group
2008- 2010
Coca-Cola Poland Services
Cappy, Kropla Beskidu, Nestea, Powerade, Burn,
• TV planning and coordination for all Coca-Cola brands
• Annual media strategies for all non-carbonated Coca-Cola brands
• Integrated communication planning & buying (TV, radio, outdoor, magazines, ambient media, internet)
• Cross-media & target audience analysis (inflation, usage, costs, reach)
• Dedicated campaign/media impact research for selected activities
• Branded content & sponsoring (TV, radio, internet, print)
• Introduction of non-standard on-line activities: user generated content, CPA campaigns, cross media competitions, SEM, exclusive portal cooperation
• 2006-2008 planning and implementation of launch campaigns for: Cappy, Burn, Nestea Vitao
• Media Trends 2009 - TV award for Cappy Leomon&Nada launch campaign
• Media Trends 2009 - honorable mention for NRUB => BURN on-line campaign
• Effie 2008 – honorable mention for Burn “Upload Yr Night Face” campaign
• Media Trends 2008 – print award for Burn “Upload Yr Night Face” campaign
• Effie 2007 – silver award for Burn re-launch campaign
• Media Trends 2007 – honorable mention for Burn re-launch campaign
Kraft Foods Polska
Jacobs, Milka, 3Bit
• Campaigns planning & buying (TV, radio, outdoor, magazines, ambient media)
• Cross-media analysis (inflation, usage, costs, reach)
Education
Social communication & journalism - Poznan
2002 - 2008
Finance and investment, public relations - Katowice
1996 - 2002